A personal injury law firm in downtown Indianapolis · 6 months engagement
+344%
Qualified case inquiries
16 → 71
Inquiries per month
14
Keywords on page 1
6 mo
To first-page results
The Indianapolis legal market is one of the most competitive in the Midwest. This firm had a respectable website and a strong record in the courtroom, but online they were invisible. For more than a year they had been stuck on page four of Google for "personal injury lawyer Indianapolis," the single search that mattered most to their growth, while larger, less experienced firms with bigger marketing budgets sat at the top.
They were getting roughly 16 case inquiries a month through their website, far below their capacity, and most of those came from referrals rather than search. They had been burned before by an agency that promised rankings, delivered a confusing dashboard, and never showed any actual work. They wanted two things: real first-page rankings, and proof of exactly what was being done to earn them.
02 / Our approach
We audited the site against the top-ranking Indianapolis firms, mapped the keyword gaps, and fixed the on-page and technical issues holding the site back: page speed, internal linking, schema, and practice-area page structure.
We built out genuinely useful content for each practice area and for Indianapolis specifically, answering the questions injured clients actually search, from "how long do I have to file" to neighborhood-level and Marion County context.
We earned backlinks from real legal directories, local Indianapolis publications, and relevant industry sites, every one documented with a live URL. No spam, no private networks, nothing that could trigger a penalty.
We optimized the Google Business Profile, cleaned up citations across Indiana directories and legal listings, and built a review strategy to strengthen local and map-pack visibility.
Within three months the firm began climbing for its priority keywords. By month six it held a top-three position for "personal injury lawyer Indianapolis" and ranked on page one for 14 target keywords across its practice areas.
Website case inquiries grew from about 16 per month to 71 per month, an increase of 344 percent, and the quality improved as well: more of the inquiries were the higher-value cases the firm wanted. Just as importantly, the firm could see exactly where every ranking gain and every backlink came from in a plain-English monthly report.
Position 3
for "personal injury lawyer Indianapolis"
+344%
monthly case inquiries
14
keywords ranking on page 1
We were stuck on page 4 for 'personal injury lawyer Indianapolis' for over a year. Six months in, we hit position 3 and our case inquiries went from 16 to 71 per month. The monthly reports show exactly where every link was placed.
16 to 71 case inquiries per month
Results described are from real Indiana SEO engagements and are representative. Clients are identified by industry and location. Your results depend on your market, competition, and starting point.
Get a free analysis showing exactly where you stand against your competitors and what it would take to reach Google's first page. No commitment. No payment required.
