A roofing contractor serving Indianapolis and its suburbs · 5 months engagement
+312%
Organic leads
24/32
Keywords in top 3
5 mo
Timeframe
11
Suburbs targeted
Severe spring storms had moved through central Indiana, and demand for roof repair and replacement spiked overnight across the Indianapolis suburbs. This contractor did excellent work but had almost no online visibility, so the flood of "roof repair near me" and storm-damage searches was going straight to national lead-generation sites and larger competitors.
They needed to rank fast, across a lot of suburbs at once, for high-intent searches that convert immediately. Speed mattered: storm-driven demand does not wait, and every week off page one was revenue handed to a competitor.
02 / Our approach
We built and optimized location targeting across the Indianapolis suburbs the contractor served, with dedicated, genuinely useful location pages instead of thin doorway pages, plus a fully optimized Google Business Profile.
We published content tuned to Indiana severe weather and the questions homeowners ask after a storm: insurance claims, hail and wind damage, snow-load issues, and when to repair versus replace.
We cleaned up and expanded citations across Indiana directories and home-services sites and put a review system in place to build the social proof that drives map-pack rankings and homeowner trust.
We prioritized the immediate, high-intent searches that convert, going after quick wins first so the phone started ringing while the broader authority work compounded.
The contractor reached the top three local results for 24 of 32 target keywords across the Indianapolis suburbs within five months, including the high-intent repair and storm-damage searches that convert fastest.
Organic leads grew 312 percent, and the phone, in the owner’s words, "has not stopped." Because the work was built on real location pages and genuine local signals rather than shortcuts, the rankings held after the initial storm surge, giving the contractor a durable lead source rather than a one-time spike.
24 of 32
keywords in the top 3
+312%
organic leads in 5 months
Durable
rankings held after storm season
After severe spring weather hit central Indiana we needed to rank fast for roofing repair keywords across Indianapolis suburbs. They got us into the top 3 for 24 of 32 target keywords in 5 months. The phone has not stopped.
+312% organic leads
Results described are from real Indiana SEO engagements and are representative. Clients are identified by industry and location. Your results depend on your market, competition, and starting point.
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